American Experience has officially launched a Russian magazine “Русские во Флориде” about the lifestyle of Florida. The magazine is completely in the Russian language and features images, video and articles written by Russian speaking Floridians from across the state.

The magazine is an online product that will go to print once the readership increases to a desired level. In the mean time the online site features enhanced content with the current issue available for download. The first issue was released on July 22, 2010 with monthly releases thereafter.

Florida Russian Magazine is part of a larger media project that American Experience is developing.  The project will fill the empty online market space for Russian speaking residents and those abroad who want to learn more about life in Florida. “We are working toward multiple channels of information and entertainment to connect and inform the Russian speaking community.” said, Jef Gray, CEO of American Experience. “We had to get all the content into the Russian language including a recruiting effort for Russian writers, editors, photographers and advertisers. Now we’ve released our premier issue!”, said Jef Gray, CEO of American Experience.

The magazine is the starting point, then a dating site, an online Radio and TV channel will follow. All content will be in the Russian Language and written from the perspective of Russians living in Florida.

“It’s going to offer a great value for Russian speakers as they can find a range of media from print to TV and Radio in one place.” said Natalya Illarionova, President of American Experience.

The architecture of the media project will be funded by an advertising service that provides access to the media channels. An advertiser can choose from print, TV, radio, dating site ads or all of them to maximize their brand awareness, product or service. Additionally, the ads will have a detail history to show how many times they were clicked or viewed.

“The advantage of having multiple places to present an ad to a target audience is great, but our tracking features that will also provide statistics on the ad’s success. Clients may want to try two different ads to see which one gets the most response. Overall it will help businesses focus their advertising costs and increase sales.”, said Jef Gray.

The online portal for the Russian magazine can be viewed at FloridaRussian.com.

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Founded in 2007, American Experience is a Florida Corporation offering VIP tours, Interpreters, Translators, Visa Kit’s, International TV (IPTV), Russian Media-Print, Radio and TV, Business. and Web Consulting.

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